WHO WE ARE
Alert the royal is a proudly South African poultry farming business founded by Mphumzi Gcora in 2010 and it started to produce in 2015. This exciting project is the brainchild of Qhusheka Gcora and Nosothile Gcora. This business produced eggs, meat, and day old chicks. Our mission is to tackle unemployment and enhance food security while creating sustainable economic opportunities in local communities. Since establishing our operations in 2015 we have gained a reputation for quality, reliability, and consumer satisfaction.
STORY
Today,this project is a fully integrated layers and broilers producer, leading the industry in all stages of chicken production from farm to fork. We create industry- leading animal feed and are involved in every step of the processed chicken of superior quality. South Africa trust Alert the royal to deliver great taste and quality every time
OUR PURPOSE
To nourish the nation with premium chicken and eggs products and supply high-quality products, while operating sustainably and supporting our communities.
OUR VISION
To be the leader in eggs and meat, renowned for customer and consumer centricity, innovation,and heritage brands
OUR MISSION
To establish our eggs and meat. Business by continuously reviewing and adapting to market dynamic, ensuring we deliver exceptional value through innovative products and strong brand heritage. We aim to achieve this by understanding and responding to category, brand, customer, and processing fundamentals with a future oriented approach.
OUR VALUES
We bring our mission to life by wearing the following five values into everything we do at Alert the royal
1. CONNECTIVITY
Our vision connects us and inspires us to pull together
2. BELONGING
We create a work environment that values units and diversity.
3. GROWTH
We are committed to the growth of our organization and of our people.
4 CREATIVITY
We are not bound by convention. We keep pushing ourselves to be better and do better.
5. CUSTOMER AND CONSUMER OBSESSION
We are committed to giving our customers and consumers our very best.
We prioritize the quality of our poultry products to ensure customer satisfaction and health.
By creating jobs and supporting local initiatives, we strive to uplift our community and contribute to economic growth.
Committed to sustainable farming practices, we ensure that our production methods are environmentally friendly.
